Hold us upright
Hold us upright
We created a visually bright awareness spot about spinal muscular atrophy and gene therapy. The visual languag is ment to help parents and the often very young afflicted childrend have a converstion stater about a very difficult topic. "Muscles hold us upright, enable us to walk, laugh and discover the world. They are essential for our survival – but not all of us have healthy muscles."
CLIENT
Pharmaceutical company
OUR PART
Creative Direction
Production
Lotte Hornstein (Co-Art Direction)
Noisesoupe (Music)
Iris Fegerl (Copywriting)