Hold us upright

Hold us upright

We created a visually bright awareness spot about spinal muscular atrophy and gene therapy. The visual languag is ment to help parents and the often very young afflicted childrend have a converstion stater about a very difficult topic. "Muscles hold us upright, enable us to walk, laugh and discover the world. They are essential for our survival – but not all of us have healthy muscles."


CLIENT

Pharmaceutical company

OUR PART

Creative Direction
Production

Lotte Hornstein (Co-Art Direction)
Noisesoupe (Music)
Iris Fegerl (Copywriting) 

WITH

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